David Walsh—the visionary behind MONA (Museum of Old and New Art) and its deliciously dark offspring, Dark Mofo—is not just an art provocateur but also, arguably, a marketing genius with a devilish sense of humor.
I'll freely admit that I knew nothing of this delightful 're-brand' ('retro-brand'? Restoration?) until right now.
Today.
And it delights me. ('Relights' me? Re-ignights me?)
Sure: It's a massive commercialisation of Paganism. It's a gangbuster buck-maker. But most of all (looking at you phabulous photos) it's the very best of Humanity/Community/Communion and our tendency towards *Gathering For The Feast*. Our most natural and WHOLEsome joy of togetherness in defiance of the Dark. Midwinter. Doom. Starvation.
The very best kind of Optimism we can possibly express.
What is a rebrand, retro-brand, restoration or reformation if not simply a “Better Story”? One that works for us All, right Now, in our own era, satisfying our own needs, and liberating our own potentials. Growing up, living up, loving up, it’s all up, up, up. In the MoFo era the walls are down, the cage is open, and liberty justice and freedom for All is the new game on the street. An interesting thing happens when we treat people as adults… they tend to leave childhood behind, and step up and honour the role of adult with compassion, integrity, honour and responsibility. It’s a process that takes trust, respect, patience and most of all Love. Love nurtures Life. There is no other way to thrust open the door on what is to come next 😊😄🙏
I'll freely admit that I knew nothing of this delightful 're-brand' ('retro-brand'? Restoration?) until right now.
Today.
And it delights me. ('Relights' me? Re-ignights me?)
Sure: It's a massive commercialisation of Paganism. It's a gangbuster buck-maker. But most of all (looking at you phabulous photos) it's the very best of Humanity/Community/Communion and our tendency towards *Gathering For The Feast*. Our most natural and WHOLEsome joy of togetherness in defiance of the Dark. Midwinter. Doom. Starvation.
The very best kind of Optimism we can possibly express.
LOVE IT!
What is a rebrand, retro-brand, restoration or reformation if not simply a “Better Story”? One that works for us All, right Now, in our own era, satisfying our own needs, and liberating our own potentials. Growing up, living up, loving up, it’s all up, up, up. In the MoFo era the walls are down, the cage is open, and liberty justice and freedom for All is the new game on the street. An interesting thing happens when we treat people as adults… they tend to leave childhood behind, and step up and honour the role of adult with compassion, integrity, honour and responsibility. It’s a process that takes trust, respect, patience and most of all Love. Love nurtures Life. There is no other way to thrust open the door on what is to come next 😊😄🙏
“Tell better stories, live better lives”